14 Beauty Brands Furthering Their Sustainability Efforts

14 Beauty Brands Furthering Their Sustainability Efforts

Sustainability has been a buzzword in the fashion and beauty industries for years, but now the pandemic has spurred newfound interest among consumers in eco-conscious practices, and brands are taking notice.

According to the U.S. Cotton Trust Protocol, 61 percent of brands and retailers said customer demand during the pandemic has risen for environmentally sustainable business practices, as well as for goods and services. This interest in sustainable products extends to packaging. According to a consumer survey by Pitney Bowes Inc., 38 percent of respondents said they’re more likely to purchase products if they contained sustainable features or packaging.

Despite the newfound surge of interest, many beauty brands have been implementing sustainable practices as early as their launch and are now furthering their commitment to sustainability with several new initiatives this Earth Month.

Here, WWD looks at 14 beauty brands that are furthering their sustainability initiatives this Earth Month. Read on for more.

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